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Visual Elements
Brand Colors
These are the only colors that should be used within Indiana State University materials. This ensures that there is clear brand recognition across the board. When possible, use Royal Blue and Light Blue colors. Dark Blue and Robin’s Egg Blue are available when necessary, for additional accents or the stripe graphic.
For color usage on websites and other digital platforms please refer to the Digital Brand Color Accessibility Chart.
Primary Colors
Royal Blue
PANTONE 99-8C
RGB 40, 58, 151
CMYK 100, 94, 0, 0
HEX 283A97
Light Blue
PANTONE 115-7C
RGB 0, 183, 241
CMYK 83, 0, 0, 0
HEX 00B7F1
Dark Blue
PANTONE 108-16C
RGB 0,52,98
CMYK 100, 52, 0, 60
HEX #003462
Robin's Egg Blue
PANTONE 121-5C
RGB 95, 200, 215
CMYK 57, 0, 16, 0
HEX 5FC8D7
White
RGB 255, 255, 255
CMYK 0, 0, 0, 0
HEX FFFFFF
PANTONE WHITE
Gray
PANTONE 169-13C
RGB 107, 106, 101
CMYK 43, 36, 41, 37
HEX 6B6A65
Iconography
Stripes
The blue stripe pattern reflects Indiana State’s diversity and the myriad expressions of what it means to be Blue. For maximum impact, use it sparingly.
There are two striped pattern designs available for use as design elements or background patterns: Striped and Argyle. These patterns should only be used in their horizontal orientation. Do not rotate them or use them vertically. Be mindful of legibility of type when it is placed over the stripes.
Striped
![Example Stripe Example Stripe](http://zfj8.4499ku.com/sites/default/files/media/stripe-example.png)
Argyle
![Argyle Example Argyle Example](http://zfj8.4499ku.com/sites/default/files/media/argyle-example.png)
Contact
Gillum Hall 102
Terre Haute, IN 47809
Phone: (812) 237-3773
Email: isu-marketing@4499ku.com
Office Hours:
Monday-Friday 8 a.m. - 4:30 p.m.